On its home page, Low Limits has three paid links, each labelled Ad. A single online casino partner is where all of them go, and they earn the site a commission.
The three Ad links
Paid links are found on the home page, never on any other page. Three in total: the menu holds one, a block right under the first screen holds another, and the last is close to the page's end. All three carry the Ad label and point to one online casino partner. For this, the site receives a commission from the partner.
This page leaves that partner undescribed, since it may be replaced. Only people who are physically in Ontario may use these links, as they serve Ontario alone.
Ontario treats a private online casino as legal only if the AGCO has registered it and iGaming Ontario holds an operating agreement with it. Before playing on any site, readers can check the list of regulated sites that iGaming Ontario publishes at igamingontario.ca.
Who never pays
No casino pays this site, and OLG, the province and help services pay nothing either. That covers the five casinos on the chart, OLG.ca, government pages and services such as ConnexOntario and PlaySmart. None of them buys a place on this site.
Paid links never show up on inner pages. That includes every casino page, from Mohawk to Port Perry. The site gives readers no rewards of any kind.
Questions
Do casinos pay to appear on the chart?
No casino pays to appear on the chart. Casinos, OLG and the province never pay this site. A casino appears there because it is one of the five in this guide. A minimum is shown only where the casino publishes one, and otherwise the chart says 'not published'.
Why does the site not name its online partner?
No page on the site names the partner, because it may be replaced. Whichever partner is current receives the clicks from all three Ad-labelled links on the home page, and a commission from that partner goes to this site.